The theme or this thesis is „Communicating in election campaigns “. Communicating is not only important in election campaigns, but also in everyday life. And the election campaign is a period which is connected to most intense public communication because without a good communication with the voters, the candidate or the party has little chance of achieving the election goal, which is always, winning the election. Nowadays, as information is transmitted faster than the speed of light, the main role is taken over by the media. In this thesis, using the method of content analysis, literature analysis and historical analysis the importance of communication in the election period and the history of election campaigns from their beginnings to the present modern campaigns, has been analyzed. There is also a display which shows what a good election campaign looks like, which are the main activities, functions, strategies and successful planning and campaign implementation. Using the same analysis political communicating is specially highlighted as the key in winning the elections and also the media which have too much power in creating different sorts of public image. Comparative analysis has been used in comparing communication of three different political options (parties)and also in comparing election programs and election strategies, the results of the survey of media research Survey have been presented using the statistics method and the results made it clear to the public how the popularity of political parties and their candidates works and also what could the results of early parliamentary elections look like. Finally, the research has confirmed the main hypothesis of the thesis which is that the ideology is still the key factor for candidates and political parties offered in elections.