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undergraduate thesis
Istraživanje zadovoljstva klijenata bankarskim uslugama
2016. urn:nbn:hr:155:545554
Barišić, Petra
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Barišić, P. (2016). Istraživanje zadovoljstva klijenata bankarskim uslugama (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:545554

Barišić, Petra. "Istraživanje zadovoljstva klijenata bankarskim uslugama." Undergraduate thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:545554

Barišić, Petra. "Istraživanje zadovoljstva klijenata bankarskim uslugama." Undergraduate thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:545554

Barišić, P. (2016). 'Istraživanje zadovoljstva klijenata bankarskim uslugama', Undergraduate thesis, University of Dubrovnik, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:545554

Barišić P. Istraživanje zadovoljstva klijenata bankarskim uslugama [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:155:545554

P. Barišić, "Istraživanje zadovoljstva klijenata bankarskim uslugama", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:545554

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Metadata
TitleIstraživanje zadovoljstva klijenata bankarskim uslugama
Title (english)THE RESEARCH OF CUSTOMER SATISFACTION WITH BANKING SERVICES
AuthorPetra Barišić
MentorMarija Martinović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing se posljednjih godina proširio i obuhvatio usluge. Kako se pomičemo prema svjetskoj uslužnoj ekonomiji, stručnjaci za marketing moraju naučiti više o marketingu usluga. Usluge su proizvodi koji sačinjavaju aktivnosti, koristi ili zadovoljstva, ponuđeni su na prodaju i u osnovi su neopipljivi. Također i u bankarstvu su se dogodile brojne promjene. U jednome dijelu one su posljedica političkih, gospodarskih, tehnoloških i demografskih promjena koje su obuhvatile razvijene zemlje i zemlje u tranziciji. U drugome dijelu, one su rezultat promjena unutar ukupnoga financijskoga sektora. Uspoređujući moderno bankarstvo s tradicionalnim bankarstvom očitima su se pokazale bitne razlike. Zbog porasta životnoga standarda stanovništva širom svijeta i zbog porasta konkurencije u globalnim razmjerima, promjene u poslovnim filozofijama banaka bile su neizbježne. Premda je već napravljen veliki iskorak, proces prijelaza s tradicionalnoga na novi pristup klijentima još je u tijeku, kako u razvijenim, tako i u tranzicijskim zemljama.
Abstract (english)
Marketing in recent years has expanded and covered services. As we move towards a global services economy, marketing specialists need to learn more about marketing services. Services are products that include the activities, benefits or satisfaction, are offered for sale and are basically intangible. There were also numerous changes in the banking sector. In one part these changes are the result of political, economic, technological and demographic changes that were taking place in developed countries and countries in transition. In the second part, they are the result of changes in the overall financial sector. Comparing modern banking with traditional banking clearly revealed important differences. Due to the increase in the standard of living of the population worldwide and due to the increase in competition on a global scale, changes in banks business philosophies were inevitable. Although a big step forward has been made, the process of transition from a traditional to a new approach to customers is still under way, both in developed and transitioning countries.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:545554
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2016-09-23 06:56:04