prikaz prve stranice dokumenta Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda
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master's thesis
Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda
2019. urn:nbn:hr:155:363577
Žitković, Petra
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Žitković, P. (2019). Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:363577

Žitković, Petra. "Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:363577

Žitković, Petra. "Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:363577

Žitković, P. (2019). 'Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda', Master's thesis, University of Dubrovnik, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:363577

Žitković P. Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:155:363577

P. Žitković, "Istraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:363577

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Metadata
TitleIstraživanje stavova studentske populacije o privatnim markama prehrambenih proizvoda
Title (english)Student population attitude analysis of private food brands
AuthorPetra Žitković
MentorBarbara Puh (mentor)
Committee memberIvana Pavlić (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2019-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu obrađuje se tema privatnih maraka prehrambenih proizvoda te stav studenata prema tim markama. Istražuju se čimbenici kupnje poput cijene i kvalitete proizvoda. Privatne marke su marke u vlasništvu trgovaca koji angažiraju proizvođače za proizvodnju proizvoda kojima će marka biti dodijeljena. Sve je veći broj proizvoda pod privatnim markama koji predstavljaju veliku prijetnju drugim poznatim markama, budući da privatne marke omogućuju trgovcima prodaju po nižim cijenama uz niže troškove proizvodnje, veću kontrolu kreiranja asortimana ponude i fleksibilniju ponudu cijena. Svrha ovog rada je istražiti jesu li privatne marke sastavni dio košarice u kupovini kod studenata te koje komponente kod kupnje oni vrednuju te doći do odgovora bilježe li privatne marke prehrambenih proizvoda porast. Rezultati istraživanja upućuju na to da studenti imaju pozitivne stavove o kvaliteti prehrambenih proizvoda privatnih maraka, ali da je u procesu odlučivanja o kupnji presudni čimbenik ipak cijena, a ne vrijednost za novac koju dobiju takvom kupovinom.
Abstract (english)
This paper deals with the topic of private labels of food products and the students' attitudes towards these brands. Purchasing factors such as price and product quality will be researched in this paper. Private brands are trademarks owned by traders who hire manufacturers to produce products to which the brand will be awarded. There is an increasing number of under-branded products that pose a major threat to other well-known brands, as private brands allow traders to sell at lower prices with lower production costs, greater control over variety of products and more flexible prices. The purpose of this paper is to research whether private brands are an integral part of student shopping carts, what components do the students value the most when purchasing those goods and to find answers whether private brands in food industry are growing. Research findings suggest that students have positive attitudes to the quality of private label food products, althought the main criteria in the process of deciding is price instead of value for money.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:363577
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3958
Created on2019-02-27 12:01:09