The organization is under the influence of various factors from the internal or external environment. Accordingly, organization factors are divided into internal and external factors. Organizations can influence the internal factors, while they need to adapt to external factors to survive on the market, because these factors govern the organization. External factors are the organization's environment, integration processes and markets. Environment refers to external forces and influences from outside the organization. There are three levels of environment, such as inter-organizational networks, the general environment and global or international environment. The general environment includes economic, technological, social, demographic, political, legal and cultural environment. Integration processes include mergers and acquisitions, and strategic alliances. The market includes purchasing market and sales market. On the purchasing market organizations are faced with the market suppliers for raw materials, materials and services on the one hand and the labor market, as well as with other elements of the purchasing market, while on the sales market the company meets with customers and competitors. All these factors affect the organization and they are associated with changes that organizations need to adapt in order to survive in the market. In this paper are analyzed the external factors of the organization on the example of the company Kraš Plc. It is the largest Croatian company whose core business is the production of confectionery products. The financial data of the company shows that the company has been operating successfully. The analysis of the external factors of the company Kraš Plc. has shown that the company analyzes their environment, customers, competitors, suppliers and the labor market to adapt in accordance with external factors and in order to continue operating successfully.