In this paper, the term MICE (meetings, incentives, conferences, exhibitions) and its role in the overall structure of travel, trends in this segment, especially considering the consumption realized through business events. For a successful event at the hotel, good coordination between departments is required, each department carries the same responsibility for its part that is an essential item in the entire organisation. MICE grows year after year both domestically and internationally. In addition to the classic business meetings with additional services, there is an increasing demand for organising incentives, which can be said to be the organised enjoyment of a company's employees. In this paper for an example is used the Valamar Collection Dubrovnik President Hotel. MICE, or business tourism, in the overall structure of the offer on a global level is a more representative form of tourism. In Croatia, this product is still in the process of development in terms of creating the necessary infrastructure, spatial planning in line with demand requirements, room space and technical arrangement and equipment as well as recognising MICE in relation to other forms of tourism. This segment of demand is characterised by the fact that enables the extension of the season so opening of the hotel starts already in February / March and will be open until midNovember. So, MICE is the only link to the pre and post season when it is the greatest interest of the participants in the program of this selective form of tourism (education, team building, congresses, incentives ...). The emphasis is on F&B offer of the hotel with regard to the type of event being held. In the last part, by the example we will see which processes are required in the organisation to hold a successful event.