A customers behavior is complex and is a dynamic process that is influenced by a different factor. All the factors that infuence a customers behavior can be classified into three groups, which are: social, personal and psychological. In social factors in which culture is a particular place occupied by ethnocentrism. Ethnocentrism is a term that can be defined as assessing another's culture from the point of view of one's own self and emphasizing domestic culture, a strong preference for domestic products and emphasizing negative attitudes towards foreign products. In today's world, where the process of globalization is pronounced and the existence of market boundaries between countries is disappearing, ethnocentrism is becoming more pronounced for some customers. Customers today encounter cultures different from their own. The countries origin therefore becomes a very important characteristic of products for a particular group of customers. Different reactions to different cultures have been reported. Previous research has shown a high degree of ethnocentrism in older customers and lower-income populations. The paper focuses on young customers, so data collected from the 2017 and 2019 surveys will be refined to determine if there is an ethnocentrism among young people.