The focus of this thesis is to examine the role of film within the tourism industry as a tool and how it has been used to attract visitors to Dubrovnik in recent years. Furthermore, the communicative aspects of film are discussed in relation to its audience and how it influences the creation of tourist activities in particular destinations. This paper presents three different hypotheses, offers a general overview of film, its originations and its relevance to human history, in addition to its function as a medium. In order to test the set hypotheses, relevant data is collected to either support or refute said hypotheses. The concept of cultural tourism and the relationship between culture and tourism is discussed before examining how these apply to the development and expansion of tourism in the Republic of Croatia. Following disccusions on cultural tourism, the notion of film-induced tourism as an important niche is explained in detail in order to better undesterand the important role of film in the current market. A closer look will be given of the motives that prompt visitors to initally travel for the purpose of experiencing film related activities. The primary case study is the City of Dubrovnik. The methods used in producing this paper are in-depth interviews, a survey, comparative analysis and synthesis. Dubrovnik and New Zealand are selected as film destinations for comparison. In addition to the main methods, auxiliary methods such as literature analysis and case studies are used. The main his how film tourism positively affects the promotion of Dubrovnik as a tourist destination. The auxiliary hypotheses are (i) film tourism has an negative impact on the culture traditions of Dubrovnik and (ii) the development of film tourism in Dubrovnik has a positive effect on the perception of production companies for future projects. The conclusions based on data collected state the following: (i) the auxiliary hypothesis of the negative effects of film-induced tourism on the local culture is unfounded, (ii) the main hypothesis exploring the positive effects of film-induced tourism on traditional tourism is proven correct, (iii) final hypothesis investigating the increase of film production companies selecting Dubrovnik as a film destination is confirmed. Following the aforementioned hypotheses, it is further concluded that despite the positive aspects of film-induced tourism in Dubrovnik, full potential of the CIty as a film tourism destination needs improvement.