Socially responsible business is today an important part of modern management in which companies manage their business in a way that has a positive effect on society, ie they align their activities with the interests of society while respecting ethical principles as well as environmental concerns and accountable relations with employees and consumers. this form of business occurs in almost all forms of society, regardless of whether they are a large, small or medium-sized enterprise. The goal of this paper is to show the development and application of the theory of a socially responsible business, how it affects business and enterprise and how, in addition to achieving its fundamental goal, ie making profit, attracts the attention of consumers. An example of how companies attract consumers through socially responsible business can be seen daily through advertisements where companies advertise products from whose sales a certain amount with be donated, for example, seismic affected regions in Croatia.