The municipality of Konavle is located in the southernmost part of the Republic of Croatia. Due to its geographical position, this region is rich in natural and cultural resources that are particularly suitable for the development of active tourism. Active tourism has become increasingly popular in recent years, and its popularity was further fuelled by the coronavirus pandemic as numerous tourist destinations have been forced to start looking into ways to diversify the existing tourist offer. In the wider Dubrovnik region, however, no in-depth analysis on this subject that would allow for an adequate development strategy to be formed has been carried out. Thus, this graduate thesis focuses on researching the perception of Konavle as a destination of active tourism. The starting point are the attitudes and opinions of the local population for any sustainable development originates from the perception and support of local people. The research was carried out by means of a questionnaire fulfilled by adult respondents from the municipalities of Konavle, Zupa Dubrovacka, and Grad Dubrovnik. The respondents assessed Konavle as a destination of active tourism based on five variables: recognition, potential, promotion, information, and infrastructure. In addition, information on the level of physical activity of the respondents was collected (moderate, intense and strength exercises). The results of the analysis of 156 valid questionnaires showed that the respondents recognize Konavle as a destination of active tourism relatively well, though they do not see it as the main area for active tourism in the region. The potential of Konavle for the development of active tourism received high notes. This was not the case for the variable promotion which registered low average values. The same is true for the last two variables, information and infrastructure, where there is also an additional element of relatively unexpressed attitudes, which could be attributed to the lack of personal experience or lack of interest. A cluster analysis was also performed, which yielded four clusters – from the most physically active to the least active. The composition of the clusters indicated a possible connection between physical activity and the perception of Konavle as a destination of active tourism, but for clearer conclusions it would be necessary to carry out deeper analyses. The conducted research gave an insight into the real situation and brought about the first indicative information about the observed topic. Given its relevance and the growing interest in active tourism, the data collected, and the results obtained are a promising starting point for additional analyses that will dive deeper into the observed issue and provide a sound basis for the development of both the tourism development strategy in the municipality of Konavle as well as accompanying marketing activities of high quality.