Since its inception, marketing has been an instrumental tool for enhancing business success. With the development of technology and the establishment of new communication methods and channels, new forms of applying marketing strategies have emerged. One of the marketing strategies that has seen the greatest advancement in application is content marketing. While content marketing, as a form of marketing that relies on providing consumers with useful or interesting information, existed as early as the 17th century, it only gained momentum with the development of the internet. The internet represented a new, direct communication and distribution channel for marketing messages. It had also enabled the creation and distribution of new forms of media, giving the content marketing strategy exceptional diversity in application. With further technological advancements and the development of the internet, along with the emergence of social media, content marketing became one of the most effective marketing strategies in the modern environment. This paper explores the development of content marketing, the rise of social media, and the impact of both on businesses and consumers. Subsequently, it examines the presence, application, and impact of content marketing on social media, and how it influences consumer attitudes and perceptions.