The graduate thesis "Analysis of the principles of journalistic ethics when reporting on entertainment content" through a seven-day research of the entertainment section of the three most read portals in Croatia brings an answer to the question of how much the ethics of journalism is respected in "soft" news. Media releases are analyzed through the prism of ethical principles, with an emphasis on clickbait, context and proper labeling of sponsored contributions. The emergence of internet portals has given completely new elements to "yellow journalism". Publications in print media that focus on "entertainment" always tend to sensationalism, this habit has been transferred to the online version of "yellowness". Such publications violate the ethical standards of the journalistic profession, for the purpose of profit, and cause distrust of the public. Clickbait has been the most popular way to attract users' attention over the last decade. Such media reports have become synonymous with the transmission of "soft" news. The context of such posts is also significant because it can encourage readers through the text to react positively or negatively to a particular event. The last element of the thesis is advertisements and their proper labeling. The problem of spotted ads is present on many websites. Nowadays, stealth ads can be assimilated with other media contributions for the purpose of deceiving users. Unlabeled or poorly labeled media publications are therefore completely contrary to the ethical principles of journalism. The paper will answer the following questions: do the majority of media defenses violate ethical standards in the entertainment section on the three most popular Croatia portals (Index.hr, 24sata and Dnevnik.hr)? Will most media releases include clickbait in the title? Will most of the ads in the entertainment section be clearly marked? The last question that the research answers is whether the most media publications that violate journalistic ethics in the entertainment section will be on the most read portal, Index.hr