This paper studies microagencies in public relations in different parts of Croatia, their way of doing business, opportunities they have and trends they follow. The goal was to get information, or impression of daily work of the microagencies: how do they function, do they experience any difficulties while doing business, their cooperation strategies, the degree of employee education etc. Other than theoretical part of the paper which deals with public relations in general and its parts significant for this paper – media relations, strategic planning , online communication, this paper studies the social media as well. In the research part of the paper four selected microagencies in Croatia are analyzed, respectively their websites, social media accounts and platforms. The analysis of social media is followed by a questionnaire and response analysis for each of the four microagencies. The questionnaire showed that microagencies in Croatia do indeed follow the development of technology and adjust to it slowly, they have their targeted audiences and associates, they struggle for every project and point out their unique values to get them. With certain modifications – website adjustment, additional employee training etc., microagencies could be way more interesting to potential clients than they are today. The paper hypotesis was that public relations microagencies in Croatia could be competitive in their respective fields, that they are of great importance to their work environment, and that they represent the profession in its true form.