The purpose of the paper is to clarify and define the concept of manifestation in tourism and sponsorship. In the context of tourism and the tourism system, manifestations are a key element in tourism, manifestations are an important driver of tourism development, within the destination area (ie manifestations are highlighted in the development and marketing plans of most destinations). Events are part of the space component but have a strong promotional effect on the attractiveness of the destination. Fundamentally, marketing proposals are key in promoting the site given its increasing global competitiveness, specifically to attract visitors and increase spending. Events have become a key element of the destination system where accommodation, attractions, transportation and ancillary services are used or specially developed (eg, providing mega event infrastructure) to enhance destination offerings, expand tourism potential and destination capacity beyond a narrow focus on tourism based tourism. at the party. In the first part of the paper, along with the conceptual definition of manifestation and the theoretical framework of the meanings that they have as a reflection of the originality of the end, the cultural product, the role they play in attracting new market niches is determined. In the second part of the paper, the research proves the intensity of their influence on the design of products in the destination, thus confirming their dual role and promoting the potential of products with strong capabilities.