The topic of graduate thesis is the research potential and the possibility of the Municipality of Ston for the development of sustainable tourism as well as the involvement of stakeholders in sustainable tourism development. Since the area of the Ston Municipality has been developing and experiencing the beginnings of tourism development, it is necessary to plan and methodically direct the area of municipalitie to sustainable tourism development. The material and immaterial historical legacy and the tradition of work and living have left significant and recognizable characteristics that must be valued first and foremost by respecting the ecological, socio-cultural and economic sustainability principles and to discover the possibilities of sustainable tourism development. Therefore, the local community, the tourist community, the local population and tourists were analysed as the main shareholders of Sustainable Tourism Development in the Ston Municipality area. The analysis shows the current activities of each individual as well as the possibilities of further development. Through the valorisation of tourist resources and the inclusion of stakeholders in tourist development, while respecting the fundamental principles of sustainability, long-term progress can be achieved in the area of Ston Municipality.