Organizational culture as a concept is very complex and diverse.This is interpreted through a number of definitions, and one of them defines it as a set of basic assumptions and beliefs accepted by members of an organization. In essence, organizational culture is a model of basic assumptions that a particular group of people have invented, found, and developed during the learning process to solve their problems of environmental adaptation and internal integration.The concept of organizational culture is characterized by different functions, elements, models, types and types. The culture of a company is important both for the individual in an organization and for the business strategy. Throughout the process, the business strategy is to take certain actions so that the organization can achieve its set goal.The aim of this final paper is to explain the organizational culture on the example of the company Rimac Automobili and to point out the influence of the organizational culture on the business strategy of the said company.