The paper defines communicative terms related to the topic of the paper and investigates, presents and analyzes the occurrence of the topic of relations with the media in tourism on the example of Valamar Riviera hotels and Adriatic luxury hotels in the coronavirus pandemic in the Dubrovnik area in the media space of four portals. In the tourism industry, media relations are a key element through which messages should reach the target public. The long-term and short-term goals of the company, the implementation of the mission and vision and the creation of a positive image in the public are achieved by continuous work on quality media relations and encouraging two-way communication with the target public. In addition to the analysis that was conducted, the terms media relations, public relations in tourism, content analysis, corporate communication and socially responsible business were described and explained. The impact of the mass media on the daily lives of audiences and individuals in the crisis caused by the Covida-19 pandemic is presented. The thesis was made in six interconnected parts. The first part refers to the introduction which states the subject of the research, the purpose of the paper, the research question and the hypothesis set. The introduction also states which scientific methods will be used. The second part of the paper deals with the concept of public relations in tourism. Here, with the use of cited literature, but also with an insight into the current situation with Covid-19, the term itself is explained as an important segment of public relations, especially in areas where tourism is the main industry. Within the second part of the paper, the explanation and the concept of socially responsible business are implied in the conditions of a pandemic that has devastating consequences for the business of all sectors, not just tourism. The third part of the paper deals with research. An analysis of journalistic articles and user announcements over a period of three months is presented, covering three pandemic periods: the beginning of the pandemic and the first lockdown, calming the situation and the peak of the tourist season, and worsening the situation and a new lockdown. Holistic content analysis will be used. The fourth part is a presentation of the research results, and the fifth conclusion in which it is shown whether the hypothesis is confirmed or not. The sixth part of the paper is a summary, and the seventh is a list of literature, online sources and tables