In the graduate thesis entitled "Presentation of Držić's opus to the public by the activities of the cultural institution - Marin Držić Home", a qualitative and quantitative method of content analysis studied and presented the use of techniques and tools in public relations on a selected example of the cultural institution Marin Držić Home. In the observed period from 2013 to 2020, the smallest museum in the City of Dubrovnik, by long-term efforts to implement projects that introduce the public to Držić's work and the life of Renaissance Dubrovnik, but also successful adaptations to time and new technologies, achieved exceptional results. Marin Držić Home pays special attention to the young population in order to learn more about the life of Marin Držić, his work and attitude towards his hometown, so a survey was conducted among the young population through an electronic questionnaire in the period from 16 July to 31 July 2021. Based on the collected answers of 121 respondents, it was stated that young people are interested in content thematically related to culture and that they are familiar with the life and works of the writer Marin Držić. Therefore, the main hypothesis confirms that the Marin Držić Home successfully brings the literary work of Marin Držić closer to the young population.