The main goal of this thesis was to analyze the extent to which the citizens of Dubrovnik and the surrounding area are familiarized with the project of strategic management of the destination Dubrovnik, Respect the City and to what extent are they satisfied with its effects in terms of destination sustainability. The paper recognizes the importance of available development documents and strategic projects that addressed the crisis caused by excessive tourism. The efforts of the city administration to solve the identified problems are evident. At its core, the paper also identified the need for more tangible communication on strategic projects with a special focus on Respect the City, as the most important comprehensive project for the future sustainable development of the destination Dubrovnik. The paper reviews the basic concepts related to development management and crisis management, concepts of sustainable development and sustainable tourism, analysis of Agendas and projects related to sustainable development and sustainable tourism and various documents related to the problems of Dubrovnik as a result of excessive tourism. Finally, the author analyzed the Respect the City project, and a lacking communication strategy about it. A survey of the local population was conducted, based on which their knowledge of the strategic project Respect the City, measures and activities, and satisfaction with the project's effects so far were analyzed. The connection between the lack of information of the local population and the lack of communication strategy for the Project through the set hypotheses was confirmed.