During the Covid-19 pandemic, private landlords in Dubrovnik were faced with major challanges and had to adapt their crisis communication strategies in order to ensure the safety of their guests and maintain business. Dubrovnik is one of the worlds most famous destinations, the largest number of tourists come here to spend their free time. During Covid-19 pandemic, the number of visitors decreased by more than 1,300,000 The aim of the entire paper was to investigate which communication tools private landlords used, guided by the hypothesis that they used a number of different communication tools during crisis. Data from the archives of the tourist bord of Dubrovnik city with the exact numbers of registered tourists in 2019. and 2021. were used. The data is presented through two graphs thanks to verified and accurate evidence. Description is mostly practiced through the work. Concepts, processes, phenomena are described objectively and logically. The goal was to describe the phenomenon and the situation in a good way in order to direct the research and evaluation of hypotheses in the right direction. For the purposes of the work, methodological triangulation was carried out, two research methods were used, namely a survey and an in-depth interview. Due to the insufficient number of samples in the survey, an in-depth interview was conducted with the same respondents. After conducting an in-depth interview, it was determined that the hypothesis was disproved and that private landlords did not use numerous innovative communication methods.