Since the last decade, technology has had a great influence on the development of business operations. Among the significant changes in human society is the way communication and business models are implemented. The aim of the thesis is to analyze global trends such as disruptive business models with an emphasis on tourism. The results of the work should show the great importance of digital transformation when it comes to the way of doing business, with the aim of reducing operational costs in order to achieve business excellence, increase income and tourist satisfaction as a result of creating new fundamental business values based on innovation and recognition. Through five chapters, disruptive business models will be analyzed using the examples of Airbnb.com and Booking.com in tourism. The importance of digital business strategy in business development will be shown, as well as the need to change traditional business models into new disruptive models in order to create tool sustainability, competitiveness and new value based on innovation.