The aim of this final thesis is to show how complex the hotel industry is and what jobs it encompasses. The development of the hotel industry itself over the years was also analysed, as well as the challenges faced in its development. Furthermore, only the hotel industry in Dubrovnik was analysed and what crises the Dubrovnik hotel industry went through during the wars. The hotel industry cannot survive without quality marketing due to the excessive competition that is growing every day, and that is why it is important to define the same role within the company. The goals and tasks performed by marketing show its importance in the hotel business. This paper showed the importance of constantly motivating employees as well as the ways of motivating by superiors and what purpose it has and what it awakens in the employee himself. The paper presents the organizational structure of a hotel company and the organizational units of the company itself, and what function each of them has in creating a successful company. When analysing the Croatian hotel industry, which regularly breaks records in terms of tourist arrivals and overnight stays, one should be concerned about the quality of the service we provide, which is decreasing year by year. With the mass tourism that we encounter every day, it is very difficult to monitor the quality control of the work itself, but we should make an effort and introduce certain changes in time in order to maintain the quality of Croatian tourism.