Virtual Reality (VR) as a contemporary technology has increasingly been applied in the service sector businesses, particularly in the hospitality industry, with a special emphasis on marketing strategies and customer decision-making. This paper is structured into several thematic units that together provide a comprehensive overview of the development and impact of VR technology on the hotel industry. Special emphasis is placed on the emergence of new digital trends in hospitality and the ways in which technology is changing marketing decision-making. For the empirical part of this paper, research is conducted using the interview method to provide answers, which are then subjected to a comparative analysis of the needs of hotels for implementing VS.This paper contributes to understanding how VR can transform the hotel industry, improve marketing strategies, and facilitate customer decision-making, and provides guidelines for hotels considering the implementation of this innovative technology that would enable the realization of new hotel offerings.