| Sažetak | Slavne osobe u svijetu postoje otkad postoji i sama ljudska civilizacija. Međutim, koncept slave kroz povijesti je značajno promijenjen. U prošlosti slavne osobe predstavljale su uglavnom vođe, znalce, vojskovođe, duhovne i religijski važne osobe te osobe koje su svojim postignućima predstavljale uzor, napredak i svijetlu sliku društva. Danas je koncept značajno promijenjen u smislu da su slavne osobe sve više pripadnici različitih industrija (glazbenici, sportaši, glumci, modeli i slično) nego što su to osobe koje promoviraju znanje, napredak društva i znanstvena postignuća. Biti slavna osoba u suvremenom svijetu je i posao. Gotovo svaka osoba može „preko noći“ postati slavnom. U značajnom broju slučajeva to se događa kroz afere ili negativan publicitet. Međutim, sve slavne osobe nužno moraju upravljati svojim statusom kako bi što duže koristile benefite koje slava sa sobom nosi. Odnosi s javnošću igraju ključnu ulogu u kreiranju ali i smanjenju popularnosti slavnih osoba te u sprječavanju negativnih posljedica lošeg publiciteta ili afera. Empirijskim istraživanjem koje je provedeno uz pomoć online upitnika ispitivana su sociodemografska obilježja ispitanika te mišljenja i stavovi koji se povezuju sa slavom, svijetom slavnih, odnosnima s javnošću i negativnim publicitetom u svijetu slavnih. Analiza podataka je pokazala kako slavne osobe izazivaju veliku medijsku pažnju i uglavnom su nastale zahvaljujući medijima, da nemaju utjecaj na životne navike ispitanika, da na status slavne osobe ne utječu afere i negativan publicitet te da odnosi s javnošću imaju dominantnu ulogu u stvaranju poznatih i slavnih, ali i smanjenju njihove popularnosti. |
| Sažetak (engleski) | Celebrities have existed in the world for as long as human civilization has existed. However, the concept of fame has changed significantly throughout history. In the past, celebrities represented mainly leaders, experts, military commanders, spiritually and religiously important persons and persons who, with their achievements, represented a role model, progress and a bright image of society. Today, the concept has significantly changed in the sense that celebrities are increasingly members of various industries (musicians, athletes, actors, models, etc.) rather than people who promote knowledge, social progress, and scientific achievements. Being a celebrity in the modern world is also a job. Almost any person can become famous "overnight". In a significant number of cases, this happens through affairs or negative publicity. However, all celebrities must manage their status in order to use the benefits that fame brings as long as possible. Public relations play a key role in creating but also reducing the popularity of celebrities and in preventing the negative consequences of bad publicity or affairs. Empirical research conducted with the help of an online questionnaire examined the sociodemographic characteristics of the sample, as well as opinions and attitudes associated with fame, the world of celebrities, relations with the public and negative publicity in the world of celebrities. The analysis of the data showed that celebrities attract a lot of media attention and are mostly created thanks to the media, they have no influence on the life habits of the interviewees, the status of a celebrity is not affected by affairs and negative publicity, and public relations play a dominant role in the creation of famous and famous people, but also reducing their popularity. |
