The subject of this paper is selection policy cost of the company HUP Zagreb on Hotel Sheraton Zagreb. Marketing is everything that companies make to improve performance and to encourage consumers to buy their products. Marketing objectives are realized by marketing strategies. The marketing strategy is based on the selection and analysis of the target market and the creation and maintenance of the marketing mix that will satisfy the target market. It should include decisions about why the company operates, what are its objectives and how they will be achieved, with what resources and in what time, which are sustainable competitive advantage over the competition and the effect that all activities have on the overall operations of a particular company. The most commonly are used three generic marketing strategies as a solution to sustainable competitive advantages, such as low-cost strategy, differentiation strategy and focused segmentation strategy. However, a marketing strategy cannot be set without combining elements of the marketing mix. The creation of the marketing mix refers to the creation of such a combination of products, prices, distribution and promotion, which will as far as possible to meet the needs of individual consumer groups and segments of the market. The price is the sum of all the values that consumers are changing for the benefit of ownership or use of any products or services. Its function is the management of expectations and perceptions of consumers and gaining competitive advantage. To determine the price the company should be well acquainted with the market on which they wish to sell their products, monitor changes in the market, analyze them and take into account when determining prices and their corrections. In addition to company determines prices using different methods, it initiates changes at set prices according to the market situation.