The subject of this thesis is to explore the way and the level of impact local events have on creating a tourist identity of a destination, specifically in this case Dubrovačko primorje. Advancement in selective types of tourism and event tourism, that bases its existence on historical and cultural as well as landscape identity which includes cultural and natural attractions, customs and traditions that are collectively an image of the way of life in that destination, carries out a revitalizing effect on the development of the destination in a form of increasing the value of the heritage and preserving the landscape originality. That is the basis for the continuity of the sustainable development of a destination. By defining theoretical fundamentals that served as a divide of a period in process of the development of tourism modality and events that are rooted in traditions and festivities from primitive cultures, the framework of this thesis is a research conducted in Dubrovačko Primorje to show the already existing heritage grounds, the level of colonization as a form of potential, development possibilities as strategically important matter for establishment of an integrated destination supply. With the end result being acquiring useful feedback on tourist satisfaction and the level and quality of the services offered by the variety of attractions that are the base of this form of tourism - event tourism, a research was conducted to determine the opinions and attitudes towards the current supply of Dubrovačko primorje as well as the possibility of its expansion. Dubrovačko primorje is developing without a proper development plan and with a low use of available resources. This thesis wishes to draw attention to the possibilities of improving the supply as well as developing the destination itself.