For the great influence of fashion in magazines and campaigns, fashion photographers are often unpromoted and rarely spoken or written about, and their photographs are often cult. From the appearance of the photo, through the development of photographic techniques to the profiling of the photo as fashion, it took a lot of time, every period brought something new, both in the world and in Croatia. The introduction explains the subject of work, that is, photography, fashion and photojournalist as well as the importance of these three segments in the age we live in and the technologies we use. The next chapter discusses the history of photography and the emergence of photojournalist, it presents photographic techniques, foreign and domestic photographers, the work of photojournalists, and the ethical dilemma of this work. Particular attention is also given to the presentation of fashion photography through history and the present, how its relationship and influence in contemporary society. Speaks also about Croatian photographs at the time of the Secession, fashion in the older Croatian photography, as well as the 70s and 80s of the last century and the influence of world fashion photographers on Croatian. Through case studies are presented and analyzed the world fashion portal, the Croatian fashion portal, the character and work of world fashion photographer Mario Testino and its influence on this area, Croatian prominent photographer Stephan Lupino, and renowned photographer from Dubrovnik, Michel Sevelo. Comparative analysis of fashion photography in Croatia and worldwide has come to the conclusion that world's fashion photography is nevertheless superior to those of Croatian ones, but this is only due to better working conditions and influence. Of course, it does not deny the thesis that Croatian fashion photographers are just as good in their business as those global photographers, and unfortunately, only when they leave their country they achieve success.