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master's thesis
Utjecaj i funkcije OSJ na reputaciju hotela
2019. urn:nbn:hr:155:339912
Lazarević, Lea
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Lazarević, L. (2019). Utjecaj i funkcije OSJ na reputaciju hotela (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:339912

Lazarević, Lea. "Utjecaj i funkcije OSJ na reputaciju hotela." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:339912

Lazarević, Lea. "Utjecaj i funkcije OSJ na reputaciju hotela." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:339912

Lazarević, L. (2019). 'Utjecaj i funkcije OSJ na reputaciju hotela', Master's thesis, University of Dubrovnik, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:339912

Lazarević L. Utjecaj i funkcije OSJ na reputaciju hotela [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:155:339912

L. Lazarević, "Utjecaj i funkcije OSJ na reputaciju hotela", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:339912

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Metadata
TitleUtjecaj i funkcije OSJ na reputaciju hotela
Title (english)Functions and influence of public relations on the reputation of hotels
AuthorLea Lazarević
MentorMajda Tafra-Vlahović (mentor)
Committee memberMato Brautović (predsjednik povjerenstva)
Committee memberNatalia Stagl-Škaro (član povjerenstva)
Committee memberMajda Tafra-Vlahović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću imaju važnu ulogu u poboljšanju poslovanja i reputacije u svim gospodarskim granama pa tako i u hotelijerstvu. Cilj je uspostaviti pozitivnu i kvalitetnu komunikaciju između hotela i ciljne javnosti. Njihova je uloga i u ostvarivanju pozitivne slike hotela koja pridonosi boljoj reputaciji hotela. Reputacija je postala veoma važan segment pogotovo u hotelijerstvu gdje hoteli s boljom reputacijom ostvaruju konkurentsku prednost u odnosu na one s lošijom reputacijom. Ostvarivanjem pozitivne reputacije ostvaruje se bolja posjećenost, bolja popunjenost te veća zarada. Cilj ovog diplomskog rada je bio saznati kako odnosi s javnošću utječu na reputaciju hotela i kolika je njihova uloga u ostvarivanju pozitivne reputacije hotela. Postavljena je hipoteza da oni hoteli koji imaju odnose s javnošću odnosno osobu zaduženu za odnose s javnošću imaju bolju reputaciju od onih koji ih nemaju. Na temelju provedenog istraživanja je potvrđena hipoteza.
Abstract (english)
Public relations play an important role in improving business and reputation in all industries, including the hotel industry. The goal is to establish positive and quality communication between the hotel and the target public. Their role is also to create a positive image of the hotel, which contributes to better hotel reputation. Reputation has become a very important segment, especially in the hotel industry, where hotels with a better reputation gain a competitive advantage over those with a worse reputation. Achieving a positive reputation leads to better attendance, better occupancy and higher earnings. The goal of this diploma thesis was to find out how public relations affect the reputation of a hotel and their role in achieving a positive hotel reputation. The hypothesis is that those hotels with public relations or the person in charge of public relations have a better reputation than those who do not. Based on the conducted research, the hypothesis was confirmed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:339912
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-16 07:40:06