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undergraduate thesis
Organizacijska struktura hotelskih poduzeća
2024. urn:nbn:hr:155:758660
Azinović, Ani
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Azinović, A. (2024). Organizacijska struktura hotelskih poduzeća (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:758660

Azinović, Ani. "Organizacijska struktura hotelskih poduzeća." Undergraduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:758660

Azinović, Ani. "Organizacijska struktura hotelskih poduzeća." Undergraduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:758660

Azinović, A. (2024). 'Organizacijska struktura hotelskih poduzeća', Undergraduate thesis, University of Dubrovnik, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:758660

Azinović A. Organizacijska struktura hotelskih poduzeća [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:155:758660

A. Azinović, "Organizacijska struktura hotelskih poduzeća", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:758660

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Metadata
TitleOrganizacijska struktura hotelskih poduzeća
Title (english)Organizational Structure of Hotels
AuthorAni Azinović
MentorFani Favro Bukvić (mentor)
Committee memberZrinka Golemac (predsjednik povjerenstva)
Committee memberIvan Jelčić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Industrija smještaja se brzo mijenja, a Marriott hoteli su u dobroj poziciji da od toga imaju koristi. Jaka preferencija vlasnika i primatelja franšize, kao i potražnja za robnim markama, omogućili su Mariottu da strateški dodaju svoj portfelj smještaja s malo novog kapitala koji je uložio Marriott. Zbog snage robnih marki i sposobnosti stvaranja vrijednosti za vlasnike i primatelje franšize, ugovori o upravljanju Marriottom općenito su me u onima s najdužim rokovima trajanja u industriji. U Sjedinjenim Državama i Europi potražnja za smještajem u hotelima Mariott je porasla, dok je ponuda ostala u porastu tijekom dugog niza godina. Globalizacija nastavlja preoblikovati hotelski smještaj i cjelokupnu ugostiteljsku industriju dok me unarodna putovanja nastavljaju rasti, a turisti diljem svijeta pokazuju a veću sklonost etabliranim markama kvalitete, poput hotelskog resorta Mariott.
Abstract (english)
The lodging industry is changing rapidly, and Marriott hotels are well-positioned to benefit from it. The strong preference of owners and franchisees, as well as the demand for brands, allowed Marriott to strategically add to its portfolio of accommodations with little new capital invested by Marriott. Due to the strength of brands and the ability to create value for owners and franchisees, Marriott management contracts are generally among those with the longest shelf life in the industry. In the United States and Europe, the demand for accommodation at Mariott hotels has increased, while the supply has remained on the rise for many years. Globalization continues to reshape hotel accommodation and the entire hospitality industry as international travel continues to grow, with tourists around the world showing a greater preference for established quality brands, such as the Mariott Hotel Resort.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:758660
Study programmeTitle: Hotel and Restaurant Management, and Gastronomy
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-04 11:54:20