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professional thesis
Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku
2017. urn:nbn:hr:155:283652
Portolan, Darijan
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Portolan, D. (2017). Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku (Professional thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:283652

Portolan, Darijan. "Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku." Professional thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:283652

Portolan, Darijan. "Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku." Professional thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:283652

Portolan, D. (2017). 'Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku', Professional thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:283652

Portolan D. Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku [Professional thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:283652

D. Portolan, "Marketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku", Professional thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:283652

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Metadata
TitleMarketinška komunikacija i stavovi lokalnog stanovništva o razvoju golf turizma u Dubrovniku
AuthorDarijan Portolan
MentorIvana Pavlić (mentor)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj završnog rada je analizirati oblike komunikacije koji bi na temelju rezultata istraživanja, primarnih i sekundarnih, mogli utjecati na postojeći stav lokalnog stanovništva o razvoju golfa u Dubrovniku. Definirajući oblike marketinške komunikacije, proučavajući metodologiju i načine mjerenja stavova kroz povijest i danas, analizirajući posebne oblike sportskog turizma, osobito golf, te istraživajući trenutno stanje turističke ponude u Dubrovniku, izolirat će se osnovni elementi na koje se može utjecati integriranom marketinškom komunikacijom i to se prvenstveno odnosi na stavove lokalnog stanovništva o razvoju golf resorta u Dubrovniku.
Abstract (english)
The aim of the dissertation is to analyse the forms of communication that, based on primary and secondary research results, have an impact on the current attitudes of the local population towards the development of golf in Dubrovnik. By defining forms of marketing communications, by studying the methodology and ways of measuring attitudes throughout history and today, by analysing specific forms of sports tourism, especially golf, and exploring the current state of tourism in Dubrovnik, the basic elements which can be affected by integrated marketing communications will be isolated. This primarily refers to the attitudes of residents towards the development of the golf resort of Dubrovnik.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:283652
Study programmeTitle: Marketing Management in Tourism
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni specijalist/specijalistica ekonomije (sveučilišni specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-26 07:27:57