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undergraduate thesis
Marketinško upravljanje turističkom destinacijom
2017. urn:nbn:hr:155:826425
Vekić, Josipa
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Vekić, J. (2017). Marketinško upravljanje turističkom destinacijom (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:826425

Vekić, Josipa. "Marketinško upravljanje turističkom destinacijom." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:826425

Vekić, Josipa. "Marketinško upravljanje turističkom destinacijom." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:826425

Vekić, J. (2017). 'Marketinško upravljanje turističkom destinacijom', Undergraduate thesis, University of Dubrovnik, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:826425

Vekić J. Marketinško upravljanje turističkom destinacijom [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:155:826425

J. Vekić, "Marketinško upravljanje turističkom destinacijom", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:826425

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Metadata
TitleMarketinško upravljanje turističkom destinacijom
Title (english)The significance of marketing management in the tourism destination
AuthorJosipa Vekić
MentorIris Mihajlović (mentor)
Committee memberVesna Vrtiprah (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Prvenstveno je potrebno razumjeti što je marketing i marketinške koncepcije te u sklopu toga i društveno odgovorno poslovanje na koje se trebaju oslanjati sve turističke destinacije i na taj način poticati održivi razvoj turizma. Objašnjenjeno je porijeklo i definicija pojma turističke destinacije kako bi se lakše tumačila daljnja problematika. Stoga kažemo da je turistička destinacija određena uža ili šira prostorna cjelina u kojoj se ostvaruje turistički promet, a ta cjelina može biti svako mjesto koje raspolaže turističkim kapacitetima. Suvremeno shvaćanje destinacije razvilo je koncept tzv. životnog ciklusa prema kojem i ona kao svojevrstan živi organizam proživljava svoj vijek, slijedeći neke uzastopne faze. Glavna problematika ovog rada govori o marketinškom upravljanju turističkom destinacijom, ulozi destinacijskog menadžmenta te utjecaju kvalitete na upravljanje destinacijom. Za potrebe rada provedeno je sekundarno istraživanje na primjeru grada Dubrovnika.
Abstract (english)
First of all, it is necessary to understand what marketing and marketing concepts are, as well as socially responsible business to which all tourist destinations should be based and thereby encourage sustainable development of tourism. The origin and definition of the concept of tourist destination are explained in order to interpret further issues more easily. Therefore, we say that the tourist destination is defined as a narrower or broader spatial unit in which tourist traffic is realized, and this unit can be any place with tourist capacities. The modern concept of the destination has developed the concept of so-called the life cycle in which she as a living organism lives her life, following some successive phases. The main issue of this work is marketing management of tourist destination, the role of destination management and the impact of quality on destination management. Secondary research was carried out on the example of the city of Dubrovnik.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:826425
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3783
Created on2018-01-18 09:28:56