prikaz prve stranice dokumenta Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji
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master's thesis
Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji
2017. urn:nbn:hr:155:140550
Matuško, Božo
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Matuško, B. (2017). Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:140550

Matuško, Božo. "Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:140550

Matuško, Božo. "Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:140550

Matuško, B. (2017). 'Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji', Master's thesis, University of Dubrovnik, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:140550

Matuško B. Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:155:140550

B. Matuško, "Promocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:140550

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Metadata
TitlePromocija kao element marketinškog spleta u obiteljskim poljoprivrednim gospodarstvima u Dubrovačko-neretvanskoj županiji
Title (english)MANAGING PROMOTIONAL ACTIVITIES IN BUSINESS PRACTICE OF AGRICULTURAL HOUSEHOLDS IN DUBROVNIK-NERETVA COUNTY
AuthorBožo Matuško
MentorMarija Dragičević (mentor)
Committee memberKatija Vojvodić (predsjednik povjerenstva)
Committee memberIris Mihajlović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obiteljsko poljoprivredno gospodarstvo (skraćeno OPG) je gospodarstvo na kojem punoljetni članovi istog kućanstva obavljaju poljoprivrednu djelatnost koristeći vlastite i unajmljene resurse. Po svojoj veličini, broju zaposlenih i prihodu spadaju u mala poduzeća, a u Republici Hrvatskoj ih prema statističkim podacima ima oko 165 000. Jedan od izazova za ova mala poduzeća je kako doći do ciljanih tržišta, odnosno, primjena marketinga i promocije kao djela marketinškoga spleta u svome poslovanju. Anketiranje vlasnika obiteljskih gospodarstva u Dubrovačko – neretvanskoj županiji pokazuje da većina vlasnika OPG – ova koristi neki oblik promocije, i to najčešće direktni marketing. Promociju ne smatraju važnom za poslovanje, a što upućuje o potrebi educiranja poljoprivrednika o osnovama marketinga i prednostima promocije.
Abstract (english)
Family farming is defined as an household in which all adults work in agriculture using their own or rented resources. By its size, number of employees and income they are considered as small firms, and in Republic of Croatia there are 165 000 of them. One of the challenges for family farming is how to reach aimed market, respectively, how to use marketing and promotion as part of marketing mix in their business. The aim of this paper was to answer the question how family farming in Dubrovnik Neretva county promote their products. Interview with few owners of family farming was conducted and an overall conclusion was that most of the owners of family farming use some sort of promotion, most often direct marketing. Also, it is important to know that they don`t consider promotion to be important for their business which says a lot about necessity of education about marketing and promotion advantages.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:155:140550
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3826
Created on2018-02-01 10:12:37