The research paper explores communication as an everyday necessity and action, as well as negotiating skills, which are closely related to communicative skills and whose success depends on communicative skills. How successful the negotiation process will be and whether the desired goal will be achieved depends on the negotiator and on his or her negotiating abilities and tactics, which can be used to make the outcome of the negotiations successful. The paper also examines communication in the organization, how important is communication to customers, and how much attention is paid to nonverbal communication in the process of communication and negotiation. If there was no communication, there would be no organization. The importance of communication with in the organization, specifically in the automotive industry, was explored through a questionnaire, as well as how negotiating skills are used in everyday practice was revealed by the executive director of an auto center during an interview . The aim of the negotiations is to reach an agreement, to solve the problem, to settle or to resolve a misunderstanding. Personal as well as business success depend on both communication, as well as negotiation skills.