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undergraduate thesis
Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude
2018. urn:nbn:hr:155:708811
Curić, Ivana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Curić, I. (2018). Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:708811

Curić, Ivana. "Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:708811

Curić, Ivana. "Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:708811

Curić, I. (2018). 'Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude', Undergraduate thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:708811

Curić I. Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:708811

I. Curić, "Ključne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:708811

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Metadata
TitleKljučne komponente procesa strateškog upravljanja u funkciji razvoja subjekata turističke ponude
Title (english)The key components of the process of strategic management in the function of development of tourist offer subjects
AuthorIvana Curić
MentorIris Mihajlović (mentor)
Committee memberZorica Krželj Čolović (predsjednik povjerenstva)
Committee memberIvona Vrdoljak Raguž (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-09-28-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turistiĉka destinacija je geografski prostor na kojem subjeti turistiĉke ponude koriste razne proizvode i provode razne aktivnosti, a odvojena je od stalnog mjesta boravka.O kvaliteti sadrţaja destinacije ovisi potraţnja, isto kao o karakteru destinacije i pretpostavkama ovise razvojne mogućnosti subjekata ponude u destinaciji.Ovisno o razvijenosti, razvojnim mogućnostima, inovativnosti dionika, internim i eksternim prikama za koje se primjenjuju strategije kaje ju dio strateškog upravljaĉkog proces. Subjekti turistiĉke ponude imaju definiranu viziju, misiju i ciljeve koji im pomaţu da se usmjere pema ostvarenju ţeljenih ciljeva. Osim vizije, misije i ciljeva subjekti turistĉke ponude se koriste i raznim strategijama kao što su strategije ţivotnog ciklusa proizovoda, strategija inovacije i strategija diverzifikacije koje su bitne za opstanak proizvoda i same destinacije. U radu je provedeno primarno istraţivanje o vaţnosti komopnenata formiranja strategije kao dijela procesa upravljanja poduzećem, a kako bi se stekla razina strateškog promišljanja u hotelskim poduzećima kroz postavljanje jasne strategije, vizije ,ciljeva, zakljuĉka analiza strategija, slabosti prilika i prijetnji.
Abstract (english)
The tourist destination is the geographic area where tourism deals are subject to various products and activities, and is separated from a permanent place of residence. The quality of the destination depends on the demand, as well as on the character of the destination and the assumptions depend on the development possibilities of the subject of the offer in the destination. development, development opportunities, stakeholder innovations, internal and external platforms for which the strategy is implemented is part of the strategic management process. The subjects of the tourist offer have a defined vision, mission and goals that help them to target the tree to achieve the desired goals. In addition to visions, missions and targets, tourist resorts are also used for various strategies such as life cycle strategies, innovation strategies and diversification strategies that are essential for product and destination survival. In this paper, a primary study was carried out on the importance of communist strategy formation as part of the enterprise management process, in order to gain the level of strategic thinking in hotel companies by setting clear strategies, vision, objectives, conclusions of strategy analysis, weaknesses of opportunities and threats.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:708811
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3932
Created on2018-10-29 11:17:37