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undergraduate thesis
Direktni marketing kao čimbenik konkurentnosti poduzeća
2017. urn:nbn:hr:155:525740
Kesovija, Ivana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Kesovija, I. (2017). Direktni marketing kao čimbenik konkurentnosti poduzeća (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:525740

Kesovija, Ivana. "Direktni marketing kao čimbenik konkurentnosti poduzeća." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:525740

Kesovija, Ivana. "Direktni marketing kao čimbenik konkurentnosti poduzeća." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:525740

Kesovija, I. (2017). 'Direktni marketing kao čimbenik konkurentnosti poduzeća', Undergraduate thesis, University of Dubrovnik, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:155:525740

Kesovija I. Direktni marketing kao čimbenik konkurentnosti poduzeća [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:155:525740

I. Kesovija, "Direktni marketing kao čimbenik konkurentnosti poduzeća", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:525740

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Metadata
TitleDirektni marketing kao čimbenik konkurentnosti poduzeća
Title (english)DIRECT MARKETING AS A COMPETITIVENESS FACTOR OF THE COMPANY
AuthorIvana Kesovija
MentorMarija Martinović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberMatea Matić Šošić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sve uspješne organizacije karakterizira primjena marketinga i orijentacija na potrošača. One prate i zadovoljavaju potreba potrošača na ciljnom tržištu te motiviraju sve zaposlene da ostvare visoku kvalitetu i superiornu vrijednost za potrošače. Primjena marketinga je od posebne važnosti za organizacije u visoko razvijenim ekonomijama, kao i za uspjeh svake organizacije male ili velike, domaće ili inozemne. Direktni marketing je marketing koji traži trenutni odgovor, odnosno reakciju potrošača. Ta reakcija može biti narudžba, zahtjev, prijava, slanje e-mail adrese, telefonski poziv i slično. Koncept direktnog marketinga se sastoji u identifikaciji potencijalnih potrošača i njihovom kontaktiranju kroz personaliziranu poruku. Ta poruka treba pokazati prednosti poslovanja sa poduzećem koje inicira akciju i način na koji potrošači trebaju odgovoriti.
Abstract (english)
All successful organizations are characterized by use of marketing and orientation on consumer. Successful organizations are following and satisfying needs of consumers on target market. These organisations are motivating all employees to achieve high quality and superior value for consumers. Big organisations in highly developed economies apply marketing. Use of marketing is a key for success of any small or big, domestic or foreign organisation. Direct marketing is marketing which looks for a current answer, respectively a reaction of consumer. The reaction could be order, claim, registration, e-mail, phone call etc. The concept of direct marketing consists of identification of potential consumers and their contacting through a personalized message. The message has to show advantages of business of company which initiate action and on which way consumers have to answer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:525740
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3823
Created on2018-02-01 08:55:07