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undergraduate thesis
Značenje mobilnog marketinga za poslovanje poduzeća
2019. urn:nbn:hr:155:728953
Rubčić, Tanja
University of Dubrovnik
Faculty of Economics and Business

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Rubčić, T. (2019). Značenje mobilnog marketinga za poslovanje poduzeća (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:728953

Rubčić, Tanja. "Značenje mobilnog marketinga za poslovanje poduzeća." Undergraduate thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:728953

Rubčić, Tanja. "Značenje mobilnog marketinga za poslovanje poduzeća." Undergraduate thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:728953

Rubčić, T. (2019). 'Značenje mobilnog marketinga za poslovanje poduzeća', Undergraduate thesis, University of Dubrovnik, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:728953

Rubčić T. Značenje mobilnog marketinga za poslovanje poduzeća [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:155:728953

T. Rubčić, "Značenje mobilnog marketinga za poslovanje poduzeća", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:728953

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Metadata
TitleZnačenje mobilnog marketinga za poslovanje poduzeća
Title (english)The significance of mobile marketing for business companies
AuthorTanja Rubčić
MentorMatea Matić Šošić (mentor)
Committee memberBarbara Puh (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2019-05-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinške komunikacije su se posljednjih godina uvelike promijenile. Naime, u suvremenom poslovnom svijetu prepunom inovacija te okarakteriziranom s ubrzanim tehnološkim razvojem i procesom globalizacije e – poslovanje postaje uobičajena praksa, a e – marketing postaje sve važnije sredstvo promocije za mnoga poduzeća. Posljednjih godina mobilni uređaji su prepoznati od strane brojnih kompanija kao dobra prilika za uspostavljanje boljih odnosa sa svojim korisnicima, a pojam mobilnog marketinga postaje sve značajniji u suvremenom poslovnom svijetu. Upravo je u ovom radu stavljen naglasak na ulogu mobilnog marketinga u suvremenom poslovanju pri čemu se predmet istraživanja analizira na primjeru dviju kompanija – Konzuma i Walmarta čime se dolazi do zaključaka o važnosti ovog marketinškog instrumenta za uspješnost poslovanja.
Abstract (english)
Marketing communications have changed considerably in recent years. In a modern business world full of innovations and characterized by accelerated technological development and the process of globalization, e - business becomes a common practice, and e - marketing is becoming increasingly important promotional tool for many companies. In recent years mobile devices have been recognized by numerous companies as a good opportunity to establish better relationships with their users, and the notion of mobile marketing becomes increasingly important in the contemporary business world. This paper focuses on the role of mobile marketing in modern business, whereby the subject of the research is analyzed on the example of two companies - Konzum and Walmart, which leads to conclusions on the importance of this marketing tool for business success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:728953
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3961
Created on2019-05-10 09:54:14