Consumer Behavior is a relatively young scientific discipline that focuses exclusively on consumers and their behavior during the buying process. Due to market segmentation , market division is shared on less homogenous groups. Every consumer is unique and difers from others, primarily by age, degree of education, income, and other factors that generation the consumer's attitude towards buying a particular product. The aim of marketing experts is to discover these influential factors such as cultural, psychological, social and personal factors that are used as basic for empirical research on the relationship between the characteristics of demand and the consumer's loyalty to product selection. When making a purchase decision, the consumer passes through several key phases. The first phase is recognizing the problem, or the need that has to be satisfied. Once the need arises, the consumer tries to find quality information regarding the product, its features, prices and then he evaluating the best possible alternatives. After evaluating every options, the product is being purchased. When the detailed purchasing stages are completed, it's more likely that the consumer will be satisfied with a product and be loyal to it. Customer loyalty reflects by re-purchasing the same product and forgetting all the negative characteristics and negative experiences with that product. Process of buying a product can get completely different directions due to the influence of situational variables, and some of them are physical environments that include the location, appearance, and environment elements, then the social environment in which the main element is a group, a time perspective that indicates a change unlike the previous purchase as well as the factors that indicate the previous states of the consumer.