Marketing is the process of planning and implementing the creation of ideas, products and services, setting their prices, promotion and distribution in order to renew the exchange that meets the goals of the individual and organization "(Previšić and Ozretić Došen, 2004, p.8) Distribution is an important element of the marketing mix to which special attention should be paid when making decisions about your marketing channels and partners. The thesis discusses the topic of power in the marketing channel of services. The starting point is the question of what exactly marketing is and the marketing mix. It further defines the concept of services, identifies marketing channels and the basics of power a company can have. Emphasis is placed on the possibilities of applying different marketing channels and specifics that appear in services, explains the five basic powers and what impact they have on the overall business. In order to determine the power of marketing channels in services, a survey was conducted at a company from the sector of services. Through the example of the travel agency Direct Booker, through a detailed research and interview with employees, the basic conclusions were made. There are various powers, but the thesis is based on five basic ones: coercive power, reward power, attraction power, legitimate power and expert power. Based on the answers of employees, it is evident that the company has all of the above powers, each of which is of great importance and significantly affects the further development and success of the travel agency.