The hotel company exists in an environment that is unpredictable and unstable and requires daily adjustment. The Covid pandemic is the best example of how a sudden event can significantly affect the hotel industry, and also leave lasting consequences. In order to reduce these consequences and eliminate the resulting problems, strategic management is needed. Strategic management is the one that, through a strategic process, analyzes the environment in detail in order to determine the strengths and weaknesses of the organization, as well as the opportunities and threats that the environment brings. The reason for their identification can greatly help the organization in preparing and adapting to them. Strategic managers also create the vision, mission and goals of the company, all in order to reach the most effective strategy through the implementation of which they will achieve the set goals of the company. All these activities are controlled and evaluated by managers so that they can react in a timely manner and ultimately ensure the successful operation of the hotel business. These phases of strategic management are performed by certain management bodies, and special importance is given to strategic leadership as an essential prerequisite for the successful operation of a hotel company. In order to create effective leadership, strategic managers carry out a series of activities. Human resource development, shaping organizational culture and motivating employees are just some of their daily tasks, while special emphasis is placed on the task of strategic decision-making. Strategic decisions are what determine the present, but also the future of the organization. Integrity, determination and balance are just some of the qualities of managers that help them on their path to success and meeting the goals of the organization. However, in addition to qualities, strategic managers must possess a multitude of managerial skills if they are to prove themselves as leaders in their field. Basic managerial skills are those skills that are required of every manager and which he must continuously develop and improve in order to effectively manage the organization. Special managerial activities are closely related to the implementation of managerial functions, and in this way they are developed and shaped. The managerial skills applied by strategic managers are a key element in achieving competitive advantages, survival and successful operation of hotel companies and must be interpreted as such.