Education and contribution of the local population in creating a competitive tourist space are of great importance for the development on the tourist market, in this case on the example of the city of Sinj. The ability to provide the entire content to certain interest groups creates an environment in which is possible to recognize whether a certain tourist area has acquired a certain level of recognition and whether there is possibility of management that can ensure competitiveness by implementing existing products, and placing them in a market position both domestically and abroad the market. The concept of this paper introduces the problems in a detailed and analytical way through its structure while pointing the wealth that a certain destination has at its disposal, such as its autochthonous products and resources. Through the last unit, which represents the research, the descriptive influence and level of education of the local population in the creation of a competitive tourist space, as well as the attitudes of interest groups on the market are presented. It is important to note that this paper will describe the type of destination that belongs to the rural area, considering the face of mass and seasonal tourism throughout the Republic of Croatia in the coastal area. The main goal of this paper is to show in which ways the local population can greatly contribute to the recognition of a tourist destination, using organization, promotion, suggestions and passing on tradition from „generation to generation“ with professional leadership, i.e. the engagement of tourism boards of a certain area. One of the most important contributions of this final paper is to point out the existing ways of managing the development of the tourist destination, where the goals of potentially satisfying the local population, with good organization and reducing the threat of the quality of life of the local population are highlighted. By promoting a specific tourist area, the existence of intangible and tangible heritage, and traditional customs, an attempt is made to present the originality of the destination, which will be recognized in one segment, i.e. in the city of Sinj and its wider surroundings, i.e. Cetina region. It is important to note how capable local population is in cooperation and planning of professional leadership while being able to accept certain proposals and content for authenticity, creating a brand or destination image that will allow future generations to develop the tourist area without harmful consequences. The most valuable part of intangible heritage such as culture, manifestations, folklore traditions of a particular region, customs and the way of living and working of the local population represent a part that should be preserved and used as a potential development of the tourist area. In this paper was empiric research that was oriented towards implementation and recognition of autochthonous products on the market area of the city of Sinj and was described how and in which ways the preservation of tradition can contribute to the development of the export product of the local area.