Network marketing is a very specific phenomenon based on sales with the help of intermediaries. It is very often perceived by the public as a negative phenomenon, which can partly be connected with the fact that throughout history, unwanted behavior of individual producers and misuse of online marketing have been identified. In practice, it is possible to identify a number of advantages and disadvantages of network marketing, and the primary advantage is the possibility of access to a larger number of people, and at the same time there are no fixed business costs that burden the operations of a larger number of companies. Although network marketing enables individuals to earn above-average income, this form of income is still very limited due to the risk of very fast saturation of the II market. At the same time, since network marketing is most often done by amateurs, and not professionals with sales experience, there is a significant risk of failure. In the theoretical part of this paper, the fundamental determinants of network marketing are presented, while special emphasis is placed on the presentation of its advantages and disadvantages. The empirical part of the paper presents the results of a survey conducted with the aim of determining the familiarity of students from the area of the city of Dubrovnik with the concept of network marketing. Less than 42% of respondents are familiar with the concept of network marketing, and although it offers the potential to achieve a higher level of income, respondents prefer a more stable, albeit lower, income. The fact that the respondents answered a greater number of questions with "I'm not sure" suggests that the respondents are not sufficiently familiar with the concept of network marketing, which indicates the need for additional education on the specifics of this concept.