Many authors write their articles and books on the topic of reintermediation or how they call it in modern work, cybermediation. Many articles on that topic give large source as well as different views on the topic witch makes the topic easier to understand as well as write about it. First part of seminary work is about middlemans as bridge between tourist supply and demand, their business before and after adaptation of new internet technologies and their adaptation in process of reintermediation. In continuation of theory part of seminary work next to middlemans, tourists themselves are studied, their preferences and their adaptation on technological innovations and adaptation on new types of middlemans who offer different final product and new access to promotion of same product. Second part of this work is poll witch is conducted on topic "business of travel agencies" and their implementation of technology in their business. This way of writing seminary work gives us full view on travel agencies located in Dubrovnik, and through them view on complete tourist supply in Dubrovnik witch, as mostly receptive location, breaks the records year after year on number of tourists and many more.