In the final work emphasis is on the definition of a tourist destination and intermediaries in the travel - travel agencies as essential factors which help tourists choose their destination for rest and recreation. In order to examine the future role of travel agencies in the development of tourist destination an empirical research was conducted on a sample of travel agencies. An adjustment of the agency product has been investigated in line with market trends. In the modern tourism industry is increasingly seeking a richer, more imaginative and more content-oriented offer that is approaching the demands of the guests and meets increasingly complex and demanding tourists needs. Also, another important factor at the destination level is its promotion that takes place through various channels, from the media, brochures to the internet, all with the aim of a better position on the tourist market. Travel agencies as intermediaries play a major role in choosing a tourist destination due to its wide range of their services which they offer to potential tourists. Meaningful programs of vacation become a comparative advantage over traditional tourist destinations, which greatly helps in the choice of destination. The choice of a tourist destination where tourists plan to spend their holidays increasingly depends on the price and quality of service provided, and therefore all segments of tourist offer and products should be at the service of tourists and oriented towards the highest quality of their stay.